I.The direct relationship and mutual significance between compliance, corporate social responsi-bility and sustainable development

Compliance, corporate Social responsibility (CSR) and sustainable development (SD) are three closely related concepts, which are interrelated, mutually reinforcing and mutually meaningful. Specifically, their relationship is as follows:

Compliance and corporate Social Responsibility

Enterprises must abide by laws and regulations, codes of ethics, codes of conduct, external commitments, etc., to ensure corporate compliance. Compliance is the basic premise of business operation and an important part of corporate social responsibility. On the basis of compliance, enterprises must actively fulfill their social responsibilities, try their best to contribute to society, and achieve sustainable development of enterprises. Corporate social responsibility is not only a moral requirement, but also a necessary condition for the sustainable development of enterprises. By fulfilling social responsibilities, companies can improve social reputation and brand value, enhance corporate competitiveness, and promote sustainable development.

Corporate social responsibility and sustainable development

Corporate social responsibility is an important means for enterprises to achieve sustainable development. The core of corporate social responsibility is to give back to society as much as possible while meeting economic interests. Enterprises actively fulfill their social responsibilities, can improve the social image, enhance social trust, and promote sustainable development. In the process of achieving sustainable development, enterprises need to balance the three aspects of economic, social and environmental development. Enterprises must not only meet their own economic interests, but also pay attention to the sustainable development of society and the environment, and promote the sustainable development of enterprises with a long-term development perspective.

Compliance and sustainable development

Companies must promote sustainable development on the basis of compliance. Compliance is not only a corporate responsibility, but also a necessary prerequisite for the sustainable development of enterprises. Enterprises must actively explore new models and new paths of sustainable development on the basis of compliance, and promote the sustainable development of enterprises in three aspects: economic, society and environment. Enterprises must take a long-term development perspective, pay attention to environmental and social issues, and promote sustainable development.

In general, compliance, corporate social responsibility and sustainable development are inseparable, and they are interdependent, mutually promoting and supporting each other, which is a necessary condition and an important means for enterprises to achieve sustainable development.

2. How can enterprises reasonably understand the relationship between compliance, corporate social responsibility and sustainable development in operation management

Integrate compliance, corporate social responsibility and sustainability into corporate strategy

When formulating strategies, enterprises should integrate compliance, corporate social responsibility and sustainable development into their corporate strategies to achieve sustainable development. Enterprises should reasonably formulate strategies according to their own characteristics and industry characteristics, and combine them with compliance, corporate social responsibility and sustainable development to formulate development strategies that are in line with corporate development, social interests and environmental protection. For example, the strategic goal of sustainable development can be integrated into the business plan to promote sustainable development. 

2. Strengthen internal management to ensure compliance

Enterprises should strengthen internal management to ensure compliance. Enterprises should formulate a complete internal management system and establish a sound internal control mechanism to ensure the legality and compliance of enterprise operations. For example, an enterprise should establish an internal audit system to strengthen the supervision and management of its various business and operating activities to ensure the legality and compliance of its operations.

3. Actively fulfill social responsibilities and improve social image and brand value

Enterprises should actively fulfill their social responsibilities, give back to society, and improve their social image and brand value. Enterprises can contribute to society through donation, volunteer service, environmental protection and other ways to improve their social image and brand value, and promote sustainable development. For example, Alibaba Group actively carries out public welfare activities and has made great contributions to society through institutions such as the "Alibaba Charity Foundation" and improved the company's social image and brand value.

4. Strengthen staff training and promote the concept of sustainable development

Enterprises should strengthen staff training and promote the concept of sustainable development. Enterprises can promote the concept of sustainable development through training, publicity, rewards, etc., so that employees realize the importance of sustainable development, thereby promoting the sustainable development of enterprises. For example, Tencent promotes the concept of sustainable development globally by promoting the concept of environmental protection, thereby improving the environmental awareness of employees and promoting the sustainable development of enterprises. 

5. Strengthen communication with stakeholders and establish good relationships

Enterprises should strengthen communication with stakeholders and establish good relationships. Enterprises should establish good relationships with the government, social organizations, customers, suppliers and other stakeholders, strengthen communication, and jointly promote sustainable development.

三、实际案例分析 

1. Huawei

Huawei is a leading information and communications technology solution provider, dedicated to promoting sustainable development. Huawei has integrated sustainable development into the company's strategy and business, actively fulfilled its social responsibilities, and promoted sustainable development. Huawei has made many efforts in environmental protection, social responsibility, employee welfare, etc., and has won praise from all walks of life.

By strengthening internal management to ensure compliance, Huawei has formulated internal management systems, such as the Corporate Governance System and the anti-Corruption Management System, and established sound internal control mechanisms to ensure the legality and compliance of enterprise operations. At the same time, Huawei has enhanced its employees' awareness of environmental protection and responsibility by strengthening staff training and promoting the concept of sustainable development, and actively fulfilled its social responsibilities. Huawei has also established good relationships with government, social organizations, customers, suppliers and other stakeholders to jointly promote sustainable development.

2. Alibaba Group

Alibaba Group is a leading global e-commerce and cloud computing company committed to promoting sustainable development. Alibaba Group has integrated sustainable development into the company's strategy and business, actively fulfilled its social responsibilities and promoted sustainable development. By strengthening internal management and ensuring corporate compliance, Alibaba Group has established a sound internal control mechanism to ensure the legality and compliance of corporate operations. At the same time, Alibaba Group actively carries out public welfare activities, gives back to the society, improves the corporate social image and brand value, and actively fulfills its social responsibilities. Alibaba Group has also promoted the sustainable development of the enterprise by promoting the concept of sustainable development and improving employees' awareness of environmental protection and responsibility.

3. Tencent

Tencent is a leading global technology company committed to promoting sustainable development. Tencent has integrated sustainable development into the company's strategy and business, actively fulfilling its social responsibility and promoting sustainable development. By strengthening internal management and ensuring corporate compliance, Tencent has established a sound internal control mechanism to ensure the legality and compliance of corporate operations. At the same time, Tencent promotes the concept of environmental protection, improves the awareness of environmental protection and responsibility of employees, and actively fulfills its social responsibilities.

Tencent has also promoted the sustainable development of enterprises by promoting the concept of sustainable development to the world.

To sum up, enterprises should reasonably understand the relationship between compliance, corporate social responsibility and sustainable development in operation management, integrate it into the company's strategy and business, strengthen internal management, and actively fulfill social responsibilities , strengthen communication with stakeholders, and jointly promote sustainable development. Enterprises should start from themselves and pay attention to social responsibility in order to achieve sustainable development.